When approaching design, many people’s initial instinct is to focus on beauty. They create beautiful things and develop amazing ideas, but those ideas don’t seem to work. Alternatively, other people’s instinct is to focus on functionality. They create things that could be useful, except nobody wants to use them. When it comes to web design, and this is particularly true in the healthcare community, you have people who either focus on beautiful sites that offer poor content or who focus on functional sites that offer an overwhelming amount of information. It’s no secret that overcrowded websites have the lowest ratio of reading. It’s not a matter of quantity of information, but rather the distribution of information, that is important.
At Boider we try to balance both approaches. We understand it’s important for you to say whatever you want to say. For that reason we believe that beauty and functionality can’t be separated. People are naturally drawn to attractive things but only stay and want to share if there is something useful for them.
Since their invention, printed materials were used to communicate ideas. Typefaces are the physical appearance of the written word. They can transmit a mood or emphasize or diminish an idea by themselves. For that reason, all our designs are carefully crafted while paying close attention to typefaces. We consider which to use, how to combine different typefaces, how many typefaces to combine in one design, etc.
We are obsessed with colors and different color combinations. Colors can effect people’s perception of ideas presented. For that reason the thoughtful use of colors is essential in the creation of effective visual communication.
Below are examples of designs we have created based on real clients. We believe they will give you a good idea of our thought process and approach to design. We hope you enjoy them.